When it comes to hiring a Certified Public Accountant (CPA), you’re not just choosing someone to handle your books or file your taxes—you’re choosing someone to be a steward of your financial future. Whether you’re a small business owner, an independent contractor, or simply managing household finances, the right CPA is more than a number cruncher. They’re a guide, a confidant, and often, your first line of defense against costly mistakes.
So, how do you know you’re hiring someone you can trust? Let’s dive into what to look for in a local CPA, and why that trust is non-negotiable.
The CPA Difference
First, it’s worth understanding what sets a CPA apart from a general accountant. CPAs must pass the rigorous CPA exam, maintain ongoing education, and adhere to strict ethical and professional standards. This makes them uniquely qualified to handle complex tax issues, financial reporting, and business advising.
But credentials alone aren’t enough. Trust is built on more than a license.
If you’re wondering what a CPA actually does beyond tax season, take a look at this resource:
🔗 Top 10 Benefits of Hiring a CPA Service For Your Business
Why Trust Is Everything in a CPA Relationship
Money is personal. For business owners, it’s not just about payroll and profit margins—it’s about livelihoods. For individuals, it’s about securing retirement, paying for college, or passing down a legacy.
A trusted CPA can:
- Spot red flags before they become crises
- Advise you proactively about financial changes or opportunities
- Protect you from compliance errors and audits
- Act as a sounding board for major financial decisions
In short, you don’t just need someone who’s technically capable. You need someone who’s dependable, responsive, and ethically sound.
What to Look For in a Local CPA
Here are six must-have qualities to consider when evaluating a CPA in your area:
1. Credentials and Licensing
Start with the basics. Make sure the CPA is licensed in your state and in good standing with the state board of accountancy. You can verify this online in most states. Bonus points if they belong to professional associations like the AICPA or state CPA societies.
Not sure if working with a CPA is worth it? The AICPA spells it out well here:
🔗 The Benefits of Working with a CPA
2. Relevant Experience
Does the CPA have experience in your industry or with clients like you? A retail business and a construction firm have very different accounting needs. Look for a local CPA who understands your unique challenges, whether it’s inventory management, job costing, or sales tax compliance.
3. Communication Style
Financial conversations can get technical fast. A good CPA knows how to translate complicated topics into plain English. They should also be responsive—returning calls or emails promptly—and willing to educate you rather than just “handle it” behind the scenes.
4. Transparency and Ethics
Trustworthy CPAs are upfront about their pricing, scope of services, and expectations. They’ll never promise unrealistic refunds or suggest cutting corners. If something feels too good to be true—it probably is. A good CPA tells you what you need to hear, not just what you want to hear.
5. Tech-Savviness
While the word “local” used to mean face-to-face only, today’s trusted CPA should also be comfortable with cloud-based accounting tools, secure portals, and electronic signatures. At Accounting Complete, for example, our cloud accounting specialists offer a perfect balance of local service with modern convenience.
6. Client Reviews and Reputation
Word of mouth is still golden. Look for online reviews, testimonials, or even better—ask other business owners in your community. A trustworthy CPA will have a reputation for consistency, professionalism, and long-term relationships.
Bonus: Go Beyond the Tax Return
The most valuable CPAs aren’t just tax-season heroes. They’re year-round advisors who help you strategize, budget, plan, and grow.
For example, our team at Accounting Complete checks in with clients monthly—not just annually—because proactive planning is where real savings and peace of mind happen.
Final Thoughts: Trust Is Earned, Not Assumed
In a world full of financial noise and ever-changing regulations, a reliable CPA can be the steady voice you need. But trust doesn’t come with a diploma—it comes through consistency, ethics, and a commitment to your best interest.
Choosing a CPA is one of the most important business decisions you’ll make. Choose wisely. Choose someone you trust.